THE GOLDEN ERA OF DIGITAL MARKETING

A big thank you to technology", it has really brought our world a lot of benefits that we couldn't deny, especially in the line of businesses.

Gone were those days, when I had to take my goods to different strategic spots before I could get them sold.

I vividly remember one ugly day, it wasn't a good day, I went out with my bag filled with different wears, I had to fight for space in the air before I could sell two out of the numerous wears In my bag.

Gone were those days when different marketing departments in different organizations had to go

through hell before they could meet their targets with the born of digital marketing, everything

goes so smooth and easy, targets are made, profits are realized and every of the staff goes home smiling with cash.

What is Digital Marketing?

Digital marketing is one of the basic components of marketing, which helps in the utilization of digital technologies such as desktop computers, laptop computers, tablets, and other related platforms, which are purposely geared towards the promotion of products and services, as individuals, groups, and organizations.

The rate at which products and services are promoted, with the active usage of digital marketing is exponential in nature

What are the benefits of digital marketing

The benefits of digital

marketing is obviously exponential

in nature, the benefits of digital marketing are

always greater than the expenses incurred.

Benefits Of Digital Marketing

• Targeted Market: with the usage of digital marketing, it is always easy to identify and reach"the target market", no need for beating around the bush

• Quick Feedback Mechanism: digital marketing

helps to develop a feedback mechanism between the customers and the companies,

which seeks to the immediacy of lodged complaints by different customers and quick

access to solving them as swiftly as possible.

• Advertising services: With the help of social media platforms; companies, individuals and groups, can easily promote their goods and services, which will surely add to the number of

their potential customers.

• Real-Time Result: Unlike traditional marketing, digital marketing will "lay bare" the number of visitors to your site and the number of subscribers.

• Global Outreach: With the usage of digital marketing, it is having the whole world in your

reach, it is a platform that grants companies, individuals, and groups the access to reach the world, at the comfort of their offices or houses.

• Promotion of Content performance: Visual content created easily goes viral through digital service, which often leads to the generation of potential customers online.

• Time-Saving and Energy: with the application of digital technologies, it saves time and energy, which motivates marketers to discharge their duties.

• Multi-tasking function: digital marketing also helps digital marketers to multi-task, different functions can be performed with the application of digital technologies.

• Independence Function: digital marketers can be independent, they can be “their own bosses” through the usage of digital technologies.

The benefits of digital marketing are obviously exponential in nature. It can be called "the magical charm of business prosperity"., it's application on businesses has always been yielding incredulous results and mind-blowing testimonies.

How to learn digital marketing at home

Learning digital marketing home is not as easy as you might think, this is never said to discourage but to lay-bare the real deal of the topic.

Searching through google with a question, "can I learn digital marketing at home?" will mostly come with "Yes" as the response but the fact is, learning digital marketing is hinged to

practical work, not theoretical work.

However, there are a number of disciplines which makes up digital marketing as a whole, some of them are; search engine optimization (SEO),

search engine marketing(SEM), pay-per-click (PPC), social media marketing (SMM), content marketing, affiliate marketing, email marketing, inbound marketing, content marketing, and so on.

Digital marketing can be called the mother of marketing services as mentioned, in other

words, digital marketing can't exist without them.

How can this be learned at home? Just like an old axiom, which says no gain without pain, digital marketing can partially be learned at home, with the support of internet facilities.

There is a great number of digital marketers whose record of successes has landed them on the hall of fame globally, Vaynerchuk is an amazing marketer whose company, VaynerMedia has clients in fortune 500 companies in various locations, he can sure

be accessed online.

Google Academy for Ads

(Free)Google has been such a

huge player and an influencer in the digital

marketing work, browse through their

courses online and learn more about the world of digital marketing -from the basics to the harder

stuff. 

The best part about this program is that a lot

of digital marketing campaigns run on Google

Having shed light on how to learn digital marketing home, I will be glad to expatiate some of the basic components of digital marketing, which are;

• Search engine marketing (includes SEO

and PPC)

• Content Marketing

• Inbound Marketing

• Social Media Marketing

     And  Digital Marketing. analytical tools